- Accessorizing!
- Watching The Hills!
- Being duped by commercials! (Vibrating mascara? PASS.)
I have learned a thing or two about what makes me really want to buy something. Unfortunately, when its pink.. yeah, I want to buy it more, and marketting execs have obviously figured out the female kryptonite.
Which brings me to this: the Nissan Micra. (Aka the Nissan March.)
Think VW Beetle, but on.. ANTI-STEROIDS.
This car is so freaking cute. That's all I can really say. At just 3.7m long, the name is appropriate. They're currently only released in Japan and Australia I believe, but I had the chance to see a few in person while vacationing DOWN UNDAH this summer.
I sometimes judge male drivers when I see them driving a Smart car, but they can still juuuust get away with it. The Micra, no.
The marketing for this car almost blows my mind. While a lot of eco-car makers are resorting to flashy colours to promote their product (vis a vis: Suzuki Swift in LIME GREEN. Yeah.. I almost bought one last year.) none turn to bubble-gum pink like Nissan. A stroll around their website has delightful extras like The Girls' Guide to Buying a Car, which hey, is actually a nice sentiment, but I'm feeling a little patronized. The photos in the gallery have some fashionista looking girl in 50% of them, hawking her clear glowing skin more than the willy wonka fashion of the car. There's a delightful link to take a quiz to find out which Micra colour suits your personality, each of which is named after a popular international city; London Rose, New York Blue, or L.A. Lilac, anyone?
Bottom Line: Would I drive one of these? Yes, definitely, though I'd be a little warey having to merge onto a freeway with one, these suckas are made for INNER CITY DRIVING (+/- the "inner" I suppose, ain't seeing one of these in the BRONX.) If the extensive "ACCESSORIES [!!!!!]" section of the website doesn't sell you, then I have only one question:
Where else are you going to store your red flats?!
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